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Blue Ocean Strategy Written By - W. Chan Kim & Renee Mauborgne Narrated By - Z. Furman Published By : Gildan Media Corp. Runtime : 7 hours Categories : Strategy & Business Development Marketing Sales Price : $24.98 Buy Now...   “Don’t Compete with Rivals—Make Them Irrelevant!”     Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant. In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: ·         Reconstruct market boundaries ·         Focus on the big picture ·         Reach beyond existing demand ·         Get the strategic sequence right ·         Overcome organizational hurdles ·         Build execution into strategy   “I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.”                                     --William J. Bratton, Chief of the Los Angeles Police Department,                                        Former Police Commissioner of the City of New York   Author W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD.   Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.   Other titles you may be interested in Martin Wales - Big Seminar Preview Call - Los Angeles 2005 Written By - Martin Wales Narrated By - Martin Wales Published By : Business Audio Publishers Inc. Runtime : 1 hour 14 minutes Categories : Sales Marketing Internet Price : $5.00 Martin Wales is an expert on lead generation and business development and a specialist on Audio Marketing (Internet Radio and Podcasting). By using his system, "The Science of Customer... More info... Bruce Safran - Big Seminar Preview Call - Orlando 2004 Written By - Bruce Safran Narrated By - Bruce Safran Published By : Business Audio Publishers Inc. Runtime : 1 hour 19 minutes Categories : Internet Marketing Price : $5.00 Bruce Safran is a well known attorney, with over 30 years experience. Author and public speaker, he is one of the leading internet attorneys. He specializes in public domain, Internet and... More info... Frank Garon - Big Seminar Preview Call - San Francisco 2003 Written By - Frank Garon Narrated By - Frank Garon Published By : Business Audio Publishers Inc. Runtime : 1 hour 8 minutes Categories : Sales Marketing Internet Price : $5.00 Frank Garon is a former truck driver who went from making $14.25 an hour to making over $200,000 a year with his Internet business, without even having his own product. He can show you how to... More info... Paul Colligan - Big Seminar Preview Call - Los Angeles 2004 Written By - Paul Colligan Narrated By - Paul Colligan Published By : Business Audio Publishers Inc. Runtime : 1 hour 5 minutes Categories : Sales Marketing Internet Price : $5.00 Paul Colligan, known as "The Affiliate Guy", is one of the top experts in affiliate marketing. Lately, his passion is "the business of podcasting". With Alex Mandossian, Paul is also the co-author... More info...