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What Clients Love Written By - Harry Beckwith Narrated By - Harry Beckwith Published By : Hachette Audio Runtime : 3 hours Categories : Marketing Strategy & Business Development Price : $18.98 $13.49 Buy Now... Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: -Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. -Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. -Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person on the street. Marketers, écoutez! -Dress Julia Roberts. Why one scene from Pretty Woman can teach you more about service than a full year of study at a top school. What Client's Love will help you get focused, stay focused, and follow the essential rules to success - by doing the little things right and the big things even better. Other titles you may be interested in Alex Mandossian - Big Seminar Preview Call - Los Angeles 2005 Written By - Alex Mandossian Narrated By - Alex Mandossian Published By : Business Audio Publishers Inc. Runtime : 1 hour 41 minutes Categories : Sales Marketing Internet Price : $5.00 Alex Mandossian is one of the top marketers in America, both online and offline. He started his career in the direct response TV industry helping to develop and distribute spot TV and infomercial... More info... Craig Perrine - Big Seminar Preview Call - Atlanta 2006 Written By - Craig Perrine Narrated By - Craig Perrine Published By : Business Audio Publishers Inc. Runtime : 1 hour 1 minute Categories : Marketing Internet Sales Price : $5.00 Craig Perrine, the Maverick Marketer, is a co-registration and list building expert and a leading copywriter specializing in email marketing campaigns. The author of "List Profit... More info... Mike Filsaime - Big Seminar Preview Call - Atlanta 2006 Written By - Mike Filsaime Narrated By - Mike Filsaime Published By : Business Audio Publishers Inc. Runtime : 1 hour 19 minutes Categories : Sales Marketing Internet Price : $5.00 Mike Filsaime, a former General Manager of one of largest auto dealers in America, is now a viral marketing expert and one of the most successful marketers on the Internet. His latest project... More info... #1Business Tool | The Insider's Guide to Sales, Marketing and Negotiation Written By - Steve Majors - The Lazy Investor Narrated By - Steve Majors Published By : Steve Majors - The Lazy Investor Runtime : 2 hours 34 minutes Categories : Sales Marketing Starting a Business Strategy & Business Development Interpersonal Skills Price : $29.97 $14.97 Discover situations, ideas and questions designed to immediately spark your imagination and enhance your success through powerful business skills. More info...