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Blue Ocean Strategy Written By - W. Chan Kim & Renee Mauborgne Narrated By - Z. Furman Published By : Gildan Media Corp. Runtime : 7 hours Categories : Strategy & Business Development Marketing Sales Price : $24.98 Buy Now...   “Don’t Compete with Rivals—Make Them Irrelevant!”     Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant. In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: ·         Reconstruct market boundaries ·         Focus on the big picture ·         Reach beyond existing demand ·         Get the strategic sequence right ·         Overcome organizational hurdles ·         Build execution into strategy   “I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.”                                     --William J. Bratton, Chief of the Los Angeles Police Department,                                        Former Police Commissioner of the City of New York   Author W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD.   Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.   Other titles you may be interested in Marlon Sanders - Big Seminar Preview Call - Los Angeles 2004 Written By - Marlon Sanders Narrated By - Marlon Sanders Published By : Business Audio Publishers Inc. Runtime : 1 hour 24 minutes Categories : Sales Marketing Internet Price : $5.00 Marlon Sanders is one of the pioneers of marketing on the Internet. His classic and evergreen product, “The Amazing Formula That Sells Products Like Crazy” shows you how to create a... More info... Stephen Pierce - Big Seminar Preview Call - Orlando 2004 Written By - Stephen Pierce Narrated By - Stephen Pierce Published By : Business Audio Publishers Inc. Runtime : 1 hour 11 minutes Categories : Sales Marketing Internet Price : $5.00 A former gang member, Stephen Pierce is today one of the most respected Internet marketers, consulting with Fortune 500 companies. His ebook, "The Whole Truth" became a best seller in a... More info... Stephanie Frank - Big Seminar Preview Call - Los Angeles 2005 Written By - Stephanie Frank Narrated By - Stephanie Frank Published By : Business Audio Publishers Inc. Runtime : 1 hour 26 minutes Categories : Strategy & Business Development Internet Sales Price : $5.00 Professional speaker and business accelerator strategist, Stephanie Frank is also the best-selling author of "The Accidental Millionaire". Stephanie can teach anyone how to go from a... More info... Armand Morin - Big Seminar Preview Call - Atlanta 2006 Written By - Armand Morin Narrated By - Armand Morin Published By : Business Audio Publishers Inc. Runtime : 1 hour 22 minutes Categories : Sales Marketing Internet Price : $5.00 Armand Morin is considered by many as one of the world's leading internet marketing experts. He has been marketing on the Internet since 1996 and his personal Internet businesses alone have... More info... Dave Lakhani - Big Seminar Preview Call - Los Angeles 2005 Written By - Dave Lakhani Narrated By - Dave Lakhani Published By : Business Audio Publishers Inc. Runtime : 1 hour 6 minutes Categories : Sales Marketing Internet Price : $5.00 Dave Lakhani is the best-selling author of "The Art of Persuasion: The Art of Getting What You Want". Expert on Persuasive Public Relations, Dave is an in-demand speaker and consultant.... More info...