Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
-Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
-Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
-Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person on the street. Marketers, écoutez!
-Dress Julia Roberts. Why one scene from Pretty Woman can teach you more about service than a full year of study at a top school.
What Client's Love will help you get focused, stay focused, and follow the essential rules to success - by doing the little things right and the big things even better.
Written By - Elizabeth Bohorquez, RN, C.Ht
Narrated By - Elizabeth Bohorquez, RN, C.Ht
Published By : International Medical & Health Writers, Ltd.
Runtime : 1 hour 17 minutes
Categories : Stress Management Time Management Success Management Strategy & Business Development
Price : $19.95
Utilize original affirmations & specialized imagery to organize your mind & enhance your creativity. More info...
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Written By - James Allen
Narrated By - Kevin T Norris
Published By : Gildan Media Corp.
Runtime : 40 minutes
Categories : Strategy & Business Development Success
Price : $3.98
Life-changing wisdom never goes out of style! This classic work has truly stood the test of time, selling tens of millions of copies and remaining in constant demand. Hear why Denis Waitley... More info...
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Written By - Elizabeth Bohorquez, RN, C.Ht
Narrated By - Elizabeth Bohorquez, RN, C.Ht
Published By : International Medical & Health Writers, Ltd.
Runtime : 1 hour 16 minutes
Categories : Motivation Stress Management Time Management Strategy & Business Development Leadership
Price : $19.95
Develop the sucess mindset of persistence utilizing Interactive Self-Hypnosis. Move through procrastination, boredom & other negative mind-blocks. More info...
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Written By - William Brand (Billy)
Narrated By - Anonymous
Published By : Gregg R Watson
Runtime : 2 hours 8 minutes
Categories : Success Creativity Starting a Business Strategy & Business Development Training and Development
Price : $24.95
In "How To Work From Home As A Freelancer" you will discover little known secrets that can lead to part time or full time incomes using modern technology More info...
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Written By - Various
Narrated By - Various
Published By : Gildan Media Corp.
Runtime : 8 hours
Categories : Strategy & Business Development Success Motivation
Price : $29.98 $21.98
A Treasury of Timeless Self-Help... From the Pioneers of Personal Development More info...
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